When business owners need to cut costs one of the first expenses they consider are salaries. But reducing your staff size isn’t always the best answer even though it can create immediate cash savings. Below is an interview with Eric of Gnosis Arts who decided to increase prices as a way to generate more cash [...]

I know this seems like a silly question, as most businesses from coffee shops to hospitals are using social media these days. But not all industries have caught onto the benefits of these tools. My husband and I have had conversations about whether or not Accounting Firms would benefit from social media tools. He thinks [...]

Are you using testimonials on ALL your marketing pieces? There is a concept known as social proof, which when used the right way, can add to your credibility and perception of value. That means that if someone else likes you and got a good result from your work, you must be good! There’s an element [...]